Likewise, the different «algorithmic hiatuses» that occur daily and that lead users to information, consumption or people that they do not usually choose or frequent also allow to qualify the quasi «totalitarian» logic attributed to algorithmic personalization; while also pointing out the concrete fact that nothing prevents a person from mobile phone number list surfing in search of other options than those suggested18.
Beyond the segmentations generated by algorithmic profiles and the problems surrounding access and democratic exercise, as well as privacy, personalization and management mechanisms are not something completely negative that needs to be eradicated. Indeed, in a current situation in which the enormous number of users, productions and content present on the network of networks could generate an oversaturation of information19, these algorithmic customization mechanisms can reduce risk and save time and effort, as well as provide accurate data for the exercise of options by users.
The question is howmodulation is generated in that algorithmic conduction. Nothing would prevent the mechanisms that are personalized by the user today from being adapted to allow them to take more action on the matter, that is, that users can effectively decide how to personalize their experience instead of receiving it already personalized. Additionally, it would be necessary to incorporate a necessary quota of random information to reduce the risk of the formation of bubbles, in addition to guaranteeing greater protection of data privacy and greater transparency in its operations.twenty.