For some companies, the ultimate goal is complete automation—simply turning something on and having the work done in a flash without needing human input. For others, they might just not be ready to embrace artificial intelligence in their efforts quite yet. And that’s okay. But that doesn’t mean this train is slowing down anytime soon. Nine out of ten Fortune 1000 companies have an ongoing investment in AI. Between 2015 and 2019, the number of enterprises using AI grew by 270%. Within the enterprise model, marketing and sales prioritize AI more than any other department.
Big business is powering ahead with AI, and you can be sure it’s not just to sound hip and techy. It’s a major step-up to get ahead in the game. For Unbounce, Landing Pages Just Aren’t Enough Anymore When landing pages came to prominence in the early 2000s, the idea of quickly creating a standalone page for a campaign was revolutionary. Landing pages rode in on a white horse and reduced friction for marketers by ensuring a message match and minimized buy email list distractions by closing the gap between clicking the ad and converting. And the results were incredible—within our builder alone we’ve seen no less than *1.5 billion* conversions over the last 10 years. But as the digital landscape became more competitive, simply having a landing page wasn’t enough anymore.
buy email list
Proper targeting and testing can lead to a conversion rate boost of more than 300%. Three hundred!) But that requires near-constant monitoring and optimizing. Daniel Parscale, Oli Gardner, Unbounce Co-Founder The need for optimization was always there, but there was a barrier to entry. Most people had never been introduced to the process before, and it can be difficult and time-consuming.