If you produce solar panels, manufacturers Job Function Email Database who do not install solar panels are also one of your competitors. What are the strengths of your main competitors? Are they bigger than you? More salespeople and a bigger marketing Job Function Email Database budget? Or are their prices lower than you? So what are their weaknesses? Are your customers too big to like dealing with the company? Do they have a dreadful online presence like Job Function Email Database most building material companies? Resources - What resources do you have and how can they be used more effectively? The fewer resources you have, the more important it is. Big companies.
With big budgets spend a lot of money Job Function Email Database on ineffective programs. But if you're a smaller company, you can't afford to do a Job Function Email Database that. Focus - Now that you have a new view of your situation, consider where you should focus your efforts to be more successful. It can be a region of the country, a building type, or a Job Function Email Database custom type. For example, is the Middle East or Western Europe the best place for you? Are hotels or million dollar homes best for you? Are the largest contractors or construction companies in the industry your best target, or should you go after smaller ones? Opportunities - Based on what you've learned.
Where are your opportunities for growth? The Job Function Email Database smaller your company, the more opportunities you have for growth. That's because larger companies tend to be stuck chasing the biggest customers for the most Job Function Email Database intensity. What opportunities or customers are your competitors ignoring? Threats - What could be the threat? What paths should you follow to see threats before they get too big? The larger the company, the greater the threats. It's easy for small companies to find opportunities to acquire a small business from larger companies here and there. Metrics - The final part of the plan is determining metrics or success metrics. All of these metrics should be steps for sales.