Case studies provide proof of concept to potential buyers and drive your audience further down the funnel. They are also a powerful sales support tool. But to create a case study, you need to have a customer ready to share their experience with your product or service. Creating a plan to get that clearance — and enlisting your internal teams to help — is essential for short-term and long-term case study success. HAND-CHOSEN RELATED CONTENT: How Content Influences The Buying Process: Tips For Content Marketers [Research] With so many tactics available, content marketers can feel overwhelmed. If you read one industry blog a day (or week), write it for the CMI newsletter -
expert knowledge on tips, trends and more can help you narrow down your options and make those you choose more fruitful. Subscribe today. Cover image by Joseph Kalinowski / Content Marketing Institute Editor's Note: We appreciate Curata's support of the Content Marketing Institute as a paid benefactor. This post has been independently reviewed and edited to Illustrator Art Work ensure it adheres to the same editorial guidelines as all non-sponsored blog posts.Tell how you will link to their website, describe their positive social media results, and advertise to them via email. For video case studies, suggest they use the B-roll in their own promotional material. It's win-win. Explain the
value of a casestudy for your participating client, says @SashaLaferte. Click to tweet Find alternatives if customer policies restrict or prohibit case studies Company policies that restrict or prohibit certain customers from participating in case studies are a major barrier. Sometimes you can get customers who have restrictive policies to accept a case study that doesn't identify the company by name. Although it doesn't have as much impact as having a brand name, it can show potential customers how your product works for similar businesses. And you always benefit from a positive testimonial.